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Gaia Gives

X Movement is a transformational youth education organization based in Toronto, Canada. Over 800,000 youth have experienced X Movement programs in over 3,000 schools.


Identity & Branding, Print, Educational Materials


X Movement



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A New Brand Identity

The first project that Lightsmith Design worked on with X Movement was a new logo & brand identity. We went with a bright full-spectrum color pallette on a white background to depict the energetic experience that X Movement brings to schools.

After the Logo re-design, we moved on to create new educational materials, activity cards, T-shirts, buttons, and business cards that matched the new X Movement brand identity.

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